Let me start this off by saying that I don’t like a lot of mailing lists; an email list has to be pretty special to keep me subscribed.
The three main things that make me click the unsubscribe link are:
- They’re trying to sell me something.
I am really not interested in hearing another sales pitch and I don’t like being bombarded with advertisements.
- They email me way too often.
I get it – marketers want you to be constantly thinking about their product; but my main thought is usually “who is this noisy inconsiderate person clogging up my inbox?” In my opinion, anyone who thinks that “email blasts” are an acceptable way to communicate is probably some kind of sociopath.
- They don’t seem to have anything to say, but they’re going to say it anyway.
There is a lot of pressure to release a newsletter on a regular schedule. What happens when the newsletter editor reaches their deadline but doesn’t have much content? If they’re a bad editor, then they start to include irrelevant, off-topic content to fill space. I wish more people would live by the rule of “when you have nothing to say, say nothing”…at least when it relates to my inbox.
So I have decided to create the kind of Performance Testing mailing list that I would want to subscribe to. A non-commercial newsletter with a high signal to noise ratio. A newsletter that only comes out a handful of times each year, and that contains the kind of useful information you could forward to your team members.
The Performance Testing newsletter contains:
- Expert technical tips & tricks to make you more productive
- Information about useful new or updated tools that you should be aware of (not just LoadRunner)
- High-profile IT failures that could have been avoided with performance testing
- Links to some of the better blog posts that I have written in the last few months
The newsletter should be of interest to Performance Testers, Test Managers, and IT Project Managers who are responsible for projects that require performance testing.
I will not use the Performance Testing mailing list for company marketing, nor will I sell the list to any third parties. Every newsletter contains an unsubscribe link. You can unsubscribe at any time.